Even though this BBC World campaign is not new, we decided that it is very creative and worth sharing. Enjoy!
Artwork was done by Karen Minot.
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Adam
It really takes a while to get the ads. I didn’t realize there was a picture hidden in them at first. I suppose many people who are confused at first will try to figure it out, but others will disregard it. I’m not sure if I’d call it effective advertising.
Aug 21st, 2008
Matt
The first one was too blatant to miss, in my opinion. I can’t see the second one. The third one looks like somebody holding a gun and someone else kneeling down next to them, but I think somebody with a terribly dirty mind could also perceive it as something else, if you know what I’m saying.
Aug 23rd, 2008
isabelle_yang
I agree with Adam. I guess if it moved a bit people would see that there’s something behind the photos.
Matt,
#1: SARS
#2: riot
#3: hostage
You can’t miss the shoulder strap and handle on that rifle
Nov 2nd, 2008