Japanese rice packaging features cute illustration of a polar bear made using only a few lines and a splash of white.

Shirokuma Rice Packaging designed by Ryuta Ishikawa captures a perfect balance of charm, simplicity, and warmth.

The name “Shirokuma” means “polar bear” in Japanese and it is brought to life through delightful illustrations of a white bear on each bag.

Rendered in soft lines and gentle expressions, the bear is seen in various poses across different rice bags.

Where most rice packaging focuses on practicality: clear plastic bags, photos of grains, or heavy branding. Shirokuma takes a story-driven approach.

Adorable polar bear not just a mascot, but symbol of purity, warmth, and care.

Rice packaging design uses soft colors, hand-drawn illustrations, and negative space to evoke calm and friendliness.

The tied paper bag and hanging tag feel like a small gift, turning the act of buying Shirokuma rice into a sensory experience.

Also check out: Farmer Rice Packaging