Transparent Billboards Promoting Sony PSP

Transparent Billboards Promoting Sony PSP

Creative marketing campaign for Sony’s PlayStation Portable gaming console.

Transparent Billboards Promoting Sony PSP 2

Transparent Billboards Promoting Sony PSP 3

Transparent Billboards Promoting Sony PSP 4

Transparent Billboards Promoting Sony PSP 5

Update: Turns out it is just a concept made by Skizo and not a real Sony PSP campaign.

  1. iftekhar

    As a student of business administration in marketing field i like this strategy promoted by Sony. There is no doubt that Sony corporation has world’s best marketing executives to promote their products with unique skills so that they should satisfy their target audiences….

  2. Fumin

    These are very creative.

  3. shaehan

    these are just fun to look at! i particularly like the 4th one.

  4. Beezy

    High 5 to Sony.

    They know what they’re doing - that’s for sure.

  5. Jason

    You guys are giving praise to Sony for something that’s not real, not physical. These look to be just concepts. The actual PSP body is too high resolution for the pictures, the shadows are most obviously fake.

    The sniper one has no shadow for the “billboard” posts. The Star Wars one has very simply gradients on the posts with a very simple gradient shadow, as well.

    If I didn’t know any better, I’d think these are shill comments. No one can be this gullible.

  6. Justine

    The billboards do look fake, but the concept is great.

  7. McG

    Wow, Jason, kind-of a prick, aren’t ya?

  8. Matt Ashes

    Not a prick, just speaking the truth.

  9. James

    Nice concept, but the sniper one would land the marketing firm in jail, along the lines of the Aqua Teen Hunger Force debacle in Boston.
    Fake sniper=not cool.

  10. Zach

    Not all of us look for the damn shadows from the post first, some of us just like to look at it and say it’s a nice concept. Whether it’s photoshopped or not it’s a nice concept and even if it is photoshopped, were it concept art from Sony then there would be nothing wrong in saying it is smart for Sony to do it.

  11. Daniel Ted Feliciano

    Those billboards probably killed hundreds of birds already.

  12. Dave

    Well, Matt Ashole, Jason IS being a little insulting. They aren’t that obviously fake. So, yeah, McG is right, he’s being a bit of a prick. Have a nice day!

  13. Noodles

    Well of course they’re “Fake”. But that doesn’t make it a bad idea. The fact that its being discussed here means its a far reaching provocative idea even though it was developed as a spec ad by someone with no connections to Sony.

    Special build billboards tailored to a specific location are so expensive they’re usually only reserved for big high traffic areas like freeways and city centres. These ads wouldn’t work in reality as the visual only works if you look the billboard from one angle. Like I say its still a great idea.

    Stop nit picking as to whether the things exist outside of your computer and enjoy them for what they are.

  14. Toby

    It’s not a question of whether these images are ‘fake’. The concept is flawed. If these were real billboards they would only work from one precise angle.

    Plus, obviously the sniper suggestion is ridiculous.

  15. Bandy

    Great pics. Maybe someone in Sony marketing should pick this up.

    The billboards would work great from every angle if the main area was clear perspex.

  16. Toby

    Bandy, only if Spiderman, the motorbikes etc are actually located in the background. And, especially for the motorbikes, you’d still have to see them at a particular angle otherwise they’d be out of frame.

  17. Herzeleyd

    hahaha, very creative :D

  18. XIII

    I like the concept, not that creative though as Flickr is filled with transparent screen mockups like this.
    See for example: http://www.flickr.com/photos/w00kie/sets/180637/

  19. Pels Nuvols

    Great!!

  20. jorge m

    fake fake fake!!!!

  21. John Jones

    Dude those signs are totally cool.

    Jiss

  22. PSP Fan

    Bandy, you can’t be serious. If you look at a clear window with an image (say a sticker for example) on it and a different angle, you won’t see the same image.
    1)The spider man will be hanging w/out a web in the middle of the image instead of the ground with his right leg cut off - wow.
    2)The sniper will be on top of a tree with his body cut off. Weird as hell.
    3)But you know what - actually the 2 bikers might just be flying off (maybe that would look kool).

    Anyway, don’t praise Sony for something they haven’t done. They are fake images. So I think a better title would be ‘Transparent Billboard CONCEPTS promoting Sony PSP’ - that would clear some not-so-smart visitors from posting comments like ‘As a student of business administration in marketing field i like this strategy promoted by Sony’ - well you would suck at marketing if you can’t tell if a picture is fake or not. (or maybe that is why you are still in school - keep it up dude!)

    Btw - I love my PSP and if Sony were to contract out CBS or other firms doing billboards to make this concept real - wud be nice!

  23. james

    http://www.huffingtonpost.com/theblog/archive/SonyMSclose.jpg

    Actual PSP frame is already available - but with screen inside - not transparent.

    (course on that image you have the windows error. way to go guys.)

  24. Jason

    If you honestly got offended over my previous comment, you should probably work on growing thicker skin - unless you enjoy being offended over slightly curt comments that “tell it like it is”.

    You will notice, the original post has since had an update clarifying this - though it still needs to be updated in the post title so it doesn’t confuse readers.

    This “concept” will stay that - a concept. As said before by others, the billboard would only be effective from one location - anything other angle would result in a sniper dude peeping out the window of an office building or have Spiderman (Sony property) slinging out of a Time Warner office window.

    Please use A) Common Sense B) A generous helping of skepticism and overall C) your brain.

  25. Jon Kepler

    The only way to make these work would be to actually print the scene on a typical billboard. However, then you’d have different reflections off the surface, and most of the ‘cool’ factor would be gone.

  26. Michael

    This is actually quite a good concept, and as Jason said some of the ideas wouldn’t work for the reason that he mentioned. If the viewer is slightly off angle the whole point would be ruined.

    But….the tie fighter and the bikes could be positioned so that they sit, the majority of the time in the sky and benefit from a change in the background.
    If you wanted it in an inner city, have superman floating between buildings or a UFO.
    This could actually be a cheaper option than installing a massive lcd screen everywhere.

  27. fake

    A billboard on top of a house? THESE ARE ALL FAKES.

  28. Shane Rounce

    These fake billboards + my imaginary slingshot don’t get along. O_o

  29. FELICIA REYNOLDS

    ACTUALLY IF YOU GOOGLE THESE, THEY ARE REAL THE BOARDS ARE COMPLETELY TRANSPARENT ON THE SCREEN EXCEPT FOR A WELL THOUGHT IMAGE THAT IS DRAWN ON THE SCREEN TO LOOK LIKE [FOR INSTANCE] THE BIKERS ARE REALLY THERE. AS FOR THE COMMENT ABOUT THE LAST ONE’S LEFT CORNER BEING FORGOTTEN TO BE ERASED, ITS JUST A BREAK IN THE TREES SO YOU SEE THE SKY. YOU KNOW TREES HAVE SPACES BETWEEN THEM AND THE NEXT, WHO WOULDA THOUGHT!!?? COOL BOARDS I’M SURE WORCESTER WILL HAVE ONE SOON. also in addition to transparent boards mustang has ones that blur the background to depict the sense of driving fast [in a mustang duh]

  30. frey

    haha this is so funny. I have enjoyed this site

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