Hermes Window Display Illusion

Hermes Window Display Illusion

Cool video installation created by Japanese designer Tokujin Yoshioka for Maison Hermès store in Japan.

The window is designed with an image of woman projected on to a monitor. The scarf softly sways in the air in response to the woman’s blow.

Maison Hermes Video Installation

Maison Hermes Window Display

Tokujin Yoshioka Video Installation

Tokujin Yoshioka Window Display

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  1. thatisocool

    very nice… :)

  2. Megan

    Awesome idea! Japan has many talented designers.

  3. Stephanie Horn

    That’s brilliant! What an elegant way to be innovative.

  4. Moburkhardt

    And the message? seems quite pointless…

  5. ukee

    moburkhardt: the message is; he is much more creative than you.

  6. chazzzz

    like the simplicity of something so complex.

  7. FoxyBoxers

    is this done by a hidden fan or.. ?
    i mean i cant see one.
    pretty awesome. i think this trumps you sir.

  8. CrazyGentleMan

    Creative idea, I really like it

  9. John Doed

    I am totally agree: Pointless!!
    To much trick but no message.

  10. Dysthe

    The message is that the fabrics are so luxuriant they can be blown with a woman’s breath.

  11. sookietex

    simple, yet elegant, just like Hermes :D

  12. Numanul Subhani

    very creative….

  13. delere

    elegant, clever, simple. I like. Don’t care what the message is because it’s lovely to see.

  14. Het

    Why does it have to have a message? It’s a beautiful illustration of creativity and imagination. Enjoy it!

  15. Bee Vee Gee

    Maybe there is no message and there shouldn’t a defined one. That’s why occidental advertising is so rubish some times, you pull your brain so hard on a simple work that makes it bored, invasive and yet worst: Because of trying to find a so called message, creativity is wasted.

  16. Grace Lee

    The visualization triggers not only people’s emotivity but also the desire to possess the products. Really creative!

  17. adnan bayg

    its a great eye-catcher. the designer stands successful in creating a drama to notice. impressive, innovative. where i can find more work describing creativity

  18. dan

    why do people waist their time letting everyone know they don’t like it. because their upset they didn’t come up with it? like the majority of people said its eye catching, simple and elegant visual merchandising solution. :P

  19. GIAA

    Well the message is pretty clear and very much so effective, since it has become one of the most talked about window displays. To catch the attention of the people walking by and get them in the store. And that’s called effective visual merchandising.

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