Eye-catching Italian pasta packaging features an illustrated chef, Pietro Gala himself, drawn in a cartoonish hand-sketched style.

His face, arms, and legs are printed directly onto a natural brown cardboard, while his body is replaced by die-cut window filled with actual pasta inside.

Italian pasta becomes his clothing by transforming conchiglie shells into a flowing apron or radiatori shapes into a textured chef’s outfit.

Pietro Gala Pasta Packaging designed by Fresh Chicken humorously incorporates each pasta variety as part of the design.

Rather than relying on glossy finishes or heavy graphics, the design inspired by honesty, shows the real product inside the packaging.

Every box of Pietro Gala tells a story of a cheerful chef who wears his culinary pride on his sleeve. Or rather, his pasta.

Pietro Gala Packaging celebrates the natural beauty of pasta itself.

Cardboard, one-color print, and a chef with pasta for clothes: good packaging design rooted in authenticity.

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