Juicy Fruit chewing gum packaging visually transforms the gum into rows of white teeth inside illustrated human mouths.

Juicy Fruit Packaging designed by Ellen Foster features cartoon faces with lips, mustaches, and beards to enhance the illusion.

Transparent die-cut windows show the gum inside, inspired by teeth.

Instead of just holding gum, Juicy Fruit Packaging uses the gum as a visual element, making it the “teeth” of each smiling face.

If dentists designed gum packaging, it would look like this. Gum-as-teeth idea turns a simple pack into something that is impossible to forget.

Hold Juicy Fruit Packaging up to your face, smile, snap, and chew. Creative design creates instant fun.

Die-cut “mouth” windows reveals the white Juicy Fruit chewing gum inside, which perfectly resembles a row of teeth.

Also check out: Bite Me Gum Packaging