Creative example of Kleenex promotional campaign transforms an everyday vehicle into a moving visual metaphor for emotional release.

Wrapped in a photorealistic image of a person mid-sneeze, the rear doors of the van become the focal point of the design.

Three-dimensional Kleenex tissue extends outward from the van itself.

As the vehicle moves through city streets, giant facial tissue trails behind it, animated by wind and motion.

The brilliance of the “Let It Out” van is that it is funny, slightly disturbing, and completely impossible to ignore.

Long after the Kleenex van disappears around the corner, the image sticks, because it did not just communicate a message: it “Let It Out”.

Also check out: 17 Unique and Creative Tissue Boxes