
Clever advertising campaign for the Roy Castle Lung Cancer Foundation, a British medical research charity dedicated to the prevention and cure of lung cancer.
Second hand smoke in the home hospitalises 17,000 UK children a year.



Advertising Agency: CHI&Partners London



claude
nice campaign!
and very nice, blog by the way ;)
Dec 13th, 2008
Takashi Kusuma
Not bad
Dec 14th, 2008