Eye-catching bird shaped packaging is a brilliant and creative example of anthropomorphic design done right.

Big-billed bird food packaging designed by Yu Guang is a masterclass in turning a brand name into a physical experience.

The moment the flap opens and transforms into a giant beak, packaging becomes a cute character that helps you feed your birds.

Beak acts as a funnel, controlling the flow of seeds and reducing mess.

The pyramid shape is not just visually unique, it is structurally smart. It stands firmly, forms a natural grip, and channels the seed flow with accuracy.

Good packaging tells you how to use it without a single instruction. Big-billed achieves this the second you see the flap shaped like a beak.

Also check out: 15 Examples of Creative Packaging