Unusual and eye-catching “chef hat” packaging concept where the pasta itself becomes the hair of the illustrated character.

“Pasta La Vista Packaging” designed by Andrew Gorkovenko features Italian chefs who represent the real people behind the production.

When the box is opened, the pasta emerges from under the “hat” and becomes the “hair” of the chef’s head.

Hand-made Italian pasta comes straight from the hearts (and heads!) of four charming chefs: Mario, Francesco, Giovanni, and Francesca.

Each Pasta La Vista box features a fun chef character, with pasta as their hair!

Open the cap and pull straight from the “head” of your favorite Italian cook.

When the cap (the chef’s “hat”) is opened, uncooked pasta sticks out like hair, making it look like the chef has a wild pasta hairdo.

On a shelf full of standard pasta boxes, Pasta La Vista Packaging stands out and you feel like you are buying pasta from a smiling Italian chef.

Creative packaging design literally integrates the product (pasta) into the illustration by turning it into the character’s hair.

Also check out: Pasta Hair Packaging