Colgate Reminds Kids to Brush Their Teeth

Colgate Reminds Kids to Brush Their Teeth

Brilliant advertising campaign for Colgate reminds kids to brush their teeth.

Colgate normally gives out small product samples at annual events like “Oral Health Month” to remind target consumers, especially kids, to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected the samples.

Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message.

Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo.

This simple message effectively reminded consumers to brush their teeth.

Colgate Reminds Kids to Brush Their Teeth 2

Colgate Reminds Kids to Brush Their Teeth 3

Colgate Reminds Kids to Brush Their Teeth 4

Colgate Reminds Kids to Brush Their Teeth 5

Advertising Agency: Y&R Bangkok, Thailand

  1. Jaqi Mugo

    Eases the conscience - phew!

  2. Franco

    I love the idea. Fantastic.

  3. Beezy

    very smart.

  4. Luis

    WTF!? Greatest ad I’ve ever seen…

  5. Cosmos Creatives

    Absolutely fantastic idea!
    - Edward J

  6. Mniya

    great idea…

  7. Emilia

    Did someone say free ice cream?!!

  8. aman

    good thought……..i like it

  9. angel

    mmmm i want the icecream one

Add Your Comment

Subscribe via Twitter or Email

Creative Packaging Ice Cube Trays Creative Business Cards

Featured Posts: