To demonstrate the superior absorbency of Bounty paper towels, two giant spills were created in the middle of New York and Los Angeles.
Bounty Campaign in New York
On 7th Avenue in New York, busy commuters were greeted by a giant coffee cup knocked over and spilling onto the sidewalk - complete with steam and the aroma of freshly brewed coffee.
Bounty Campaign in Los Angeles
In Los Angeles, weekend shoppers found a giant, 550 pound ice cream melting in the Third Street Promenade.
Both spills were accompanied by sampling and outdoor ads delivering the message: Bounty - Makes small work of BIG spills.
Advertising Agency: Publicis New York, USA