Clever and Creative IKEA Advertising

Clever and Creative IKEA Advertising

The most creative IKEA advertising campaigns from all over the world.

IKEA Sofa Billboard

To show that IKEA furniture could fit in pretty much every home, an IKEA sofa was hung in front of a billboard in Amsterdam. [link]

IKEA Sofa Billboard

IKEA Newspaper Ad

Creative “Sliding Doors” IKEA newspaper advertising from Australia. [link]

IKEA Newspaper Ad

IKEA Park Bench

Real park bench was decorated with items sold at IKEA stores. [link]

IKEA Park Bench

IKEA Balcony

IKEA redesigned the front of a whole apartment building in one of the busiest streets in Frankfurt with giant mock-ups of IKEA drawers. [link]

IKEA Balcony

IKEA Fashion

IKEA Fashion

IKEA Billboard

Cool IKEA billboard reminds us to decorate for the holidays. [link]

IKEA Billboard

IKEA Delivery Service

Clever advertising for free home delivery from IKEA in Germany. [link]

IKEA Delivery Service

IKEA Apartment In a Box

Creative advertising campaign for the IKEA Brooklyn store opening.

IKEA Apartment In a Box

IKEA Cinema Catalogue

To promote new IKEA catalogue, DDB Berlin directed the people’s attention to the IKEA products in popular movies with a clever trick. [link]

IKEA Cinema Catalogue

IKEA Tool Belt

IKEA Tool Belt

IKEA Messy Bus Shelters

Glass wall of the bus shelters have been filled with kitchen objects creating a real mess. At the bottom, sticker showed IKEA’s answer to chaos in the kitchen. [link]

IKEA Messy Bus Shelters

IKEA World’s Biggest Rack

Existing architecture of the south train station in Vienna was converted into a giant rack filled with new IKEA products. [link]

IKEA Worlds Biggest Rack

IKEA Bus Stop

Real sofa from IKEA was placed in a bus stop shelter in Istanbul. [link]

IKEA Bus Stop

Moving IKEA Living Room

Ceative living room on wheels filled with IKEA products. [link]

Moving IKEA Living Room

IKEA Staircase

Store’s main staircase was presented as a chest of drawers, with everything inside neatly organized. [link]

IKEA Staircase

IKEA Train in Japan

Kobe Monorail train was converted into a moving IKEA showroom. [link]

IKEA Train in Japan

Also check out: 15 Examples of Creative Advertising

  1. Final

    First? I always liked ikea’s stuffs

  2. Virginia

    i like ikea’s stuff. i’m not so enamored with their huge stores. my nearest ikea store is the largest in the southern hemisphere. after hunting, often unsuccessfully, for whatever i want for an hour or more all i want to do is get out. unfortunately they have set up the store so that it’s a single path through the whole store with the ’short cuts’ cleverly hidden. i’ve stopped shopping ikea unless there is something i know is there and i really really want it.

  3. chazzzz

    wish all trains were like this

  4. Chris

    Great list!

    I’m a bit of an Ikea addict, so I think these ads are great. The one that stands out most to me though is the one with the toolbelt. Simple, yet effective!

  5. Julie

    That cinema catalogue would’ve just annoyed me tbh.
    The rest’s kinda cool but I’m not the biggest fan of Ikea.

  6. sapphire

    I like the train!

  7. Gem

    Isn’t the cinema catalogue thing illegal? That would have really aggravated me if I had paid to see a film and there was some pillock waving prices all over the screen.

  8. KitsuneCC

    I agree, although Ikea is always making cool advertising, I´m not very sure the one in the cinema is very clever, I would also be pissed if prices where flying around in the middle of the movie, even if it´s for seconds, even though the intention was good hehe

  9. Stephanie Horn

    My friends and I agree… having adverts pop up during a most would just be annoying. I much prefer the studio apartment in a box :)

  10. Reuben Lemer

    I got all excited when I saw “IKEA World’s Biggest Rack” :( Damn it

  11. David

    Final? Fool who’s very late on a tired meme?

  12. Dumm

    always good work. like it.

  13. hmmm

    the best one is missing: “Tag in facebook” is brilliant!

  14. occcu

    There was a cool IKEA-Advertising in Chemnitz, Germany. In Front of the Karl-Marx-Monument there was built a big IKEA-catalogue with the title “Wie man gute Ideen erfolgreich umsetzt”, which means “How to realize good ideas successfully”.

    Watch pictures at flickr:
    http://www.flickr.com/photos/medienmafia/4056073601/
    http://www.flickr.com/photos/medienmafia/4056073599/
    http://www.flickr.com/photos/medienmafia/4056073605/

  15. OGaskin

    @ Gem
    “Isn’t the cinema catalogue thing illegal?”
    annoying? possibly
    illegal? Please tell me you’re joking.

    As some of you have pointed out, it would be annoying if the prices were “flying around”
    but I believe they said it was only briefly shown once or twice in a show.
    Sure they risked being evicted from the theatre but I don’t think they broke any laws.

    Maybe you haven’t noticed the amount of product placement there is in movies these days. I honestly don’t think momentary flashes of prices would have bothered me one bit.

  16. Demi

    It’s really cool advertising. I’d like to travel in such ikea train.

  17. Aleksandar

    Beautiful post. Thank you for sharing.

  18. angela

    I think the stairs rocked. It’s kinda tricky in the eyes which I guess is meant for it.

  19. Pat

    Ikea has some great ads; what they are missing, though, are real people to go with the real furniture.

    Real kids for real furniture might be a great addition to their already super offerings.

  20. Jen

    I love IKEA! I wish there was more advertising like this in the United States! It is great! They do a good job of showing you how to furnish a small space its great!

  21. Guitar Man

    Really nice! Thats what Advertising means..Creativity in all its aspects…

  22. Eve

    The bus stop sofas would be a bad idea in my part of town. They would be stolen.

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