Creative hair dresser apron designed to look like a perfectly sculpted male torso with large muscles transforms regular people into bodybuilders.

Pescariu apron is printed with the image of a tanned, muscular chest with defined abs, broad shoulders, and strong arms.

When the customer sits in the barber chair and wears the apron, it creates the illusion that their own body is that of a fit athlete.

Pescariu Sports & Spa: 20 Minutes of Muscles introduced a brilliant marketing tactic to reignite interest in fitness: the Muscles Barber Shop Apron.

Clever illusion gave people a glimpse of what they could look like with regular workouts and sparked self-reflection / motivation.

As customers sat for their haircut, they were visually transformed, at least from the neck down, into someone with a fit, athletic body.

Also check out: Muscle Suit and Muscle Leggings