Plastic shopping bag features transparent brain shaped window that visually represents the person’s mental state.

When the bag is empty, the window displays the word “EMPTY” inside the brain, suggesting that the user’s brain is empty too.

When filled, whatever is inside the bag (flyers, gadgets, snacks) becomes visible through the brain window.

Creating the optical illusion that those items are inside the person’s brain.

IBM wanted to attract unconventional and creative Linux users to consider their server platform, OpenPower.

Brain Bag: IBM OpenPower Project is a clever promotional item that was distributed at tech events.

IBM Brain Bag: A tote for those who carry ideas, not just stuff. Empty bag = empty brain.

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