Creative tea packaging designed to look like a fat belly shows the effect of losing weight.

Mate Diet Tea Packaging designed by Kang Kyung-Ho was inspired by the healthy properties commonly associated with drinking green tea.

Flexible pouch shaped and printed to resemble an overweight abdomen cleverly demonstrates the tea’s diet-oriented positioning.

As the tea is consumed, fat belly gradually shrinks and allows the packaging itself to show the product’s intended benefit.

Mate Tea Packaging brilliantly transforms simple beverage pouch into a visual metaphor for weight loss.

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