Instead of using the typical oval or rectangular can, Barca Napoletana canned fish packaging is shaped to look like a boat.

Barca Napoletana fish can packaging designed by Atyan communicates the meaning of “Barca” (boat) through a three-dimensional object.

In a market dominated by uniform tins, a boat-shaped can will stand out.

The maritime identity is embedded into every element: the hull-like outline, the anchor symbol, the fish illustration, and even the oars placed across the top.

Elongated oval structure was inspired by clean lines of a small fishing boat.

Miniature boat in metal form is unmistakably tied to the romance of the sea and Italian coastal tradition.

On the store shelf, the BARCA NAPOLETANA packaging stands apart from conventional rectangular or oval cans.

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