Creative tuna packaging shaped to look like a fish made of tin metal instantly tells what is inside without relying on words or graphics.

Eternal Oceans Fish Cans designed by Sara Jones of Anthem Worldwide.

Familiar ring-pull design is integrated into the tail of the fish. It turns a standard functional feature into a memorable brand asset.

Typography and detailing embossed directly into the metal surface eliminates the need for extra labels.

Most canned seafood packaging tries to show the product with printed images of fish. Eternal Oceans transformed the entire can into the fish itself.

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