Large 3D stickers of real looking potholes were placed on roads in Mumbai, India and car drivers slowed down instinctively to avoid them.

Designed to look like a deep road crater, the pothole sticker created optical illusion that made drivers brake, expecting a jolt, only to feel nothing.

Few meters ahead, the message “FEELS LIKE PIONEER SUSPENSION” was stencilled on the road, delivering a clever brand punchline.

Campaign promoted Pioneer Suspension and encouraged safer driving.

3D optical illusion was so convincing that drivers genuinely believed they were avoiding deep potholes.

Marketing that makes you slow down AND smile? Realistic stickers printed to look like real potholes with depth, texture, and broken gravel.

Also check out: Clever Uses of Stickers in Advertising