Japanese rice packaging features cute illustration of a polar bear made using only a few lines and a splash of white.
Shirokuma Rice Packaging designed by Ryuta Ishikawa captures a perfect balance of charm, simplicity, and warmth.
The name “Shirokuma” means “polar bear” in Japanese and it is brought to life through delightful illustrations of a white bear on each bag.
Rendered in soft lines and gentle expressions, the bear is seen in various poses across different rice bags.
Where most rice packaging focuses on practicality: clear plastic bags, photos of grains, or heavy branding. Shirokuma takes a story-driven approach.
Adorable polar bear not just a mascot, but symbol of purity, warmth, and care.
Rice packaging design uses soft colors, hand-drawn illustrations, and negative space to evoke calm and friendliness.
The tied paper bag and hanging tag feel like a small gift, turning the act of buying Shirokuma rice into a sensory experience.
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