Emergency box with Barilla Pizza Sauce invites people to break glass when it is time to make and eat pizza.

“Open in Case of Pizza” presentation pack was designed by Marimo like a bright red emergency box:

The kind you normally see on a wall marked “Break Glass in Case of Fire”.

Inside the glass, instead of a fire extinguisher, sits a jar of Barilla Pizza Sauce framed like a precious object.

Barilla pizza cutter rests on top, connected by a metal chain, completing the illusion of a serious “pizza emergency” tool.

“Open in Case of Pizza” emergency-box connects with humans, everyone understands the reference, but the twist replaces urgency with appetite.

Also check out: Pizza Slice Bag