Larger-than-life Gillette Fusion Power razors were attached to the backs of Zamboni (ice resurfacer) machines, making it seem as though the razors were giving the ice a smoother “shave”.
Advertising Agency: BBDO New York, Proximity Canada
Schick Quattro Ice Resurfacer
It is worth mentioning that JWT Sydney ad agency created similar campaign for Schick Quattro when they fitted a Zamboni machine at Sydney’s largest ice arena with a giant razor. [link]