Ecohols series by German designer Jörn Beyer features alcoholic beverages packaged in cartons instead of distinctive glass bottles.
The artist wants to find out if customers would still buy products of major liquor brands if they were sold in simplified packaging.
Absolut Vodka
Jägermeister
Jack Daniel’s Whiskey
For more designs, check out: 15 Examples of Creative Packaging
Andy
Actually not a new idea, alcohol is sold in milk cartons over here in Korea and Japan also. Even the small lunch box sized ones!
Oct 13th, 2011
kshlong
people will certainly buy it. I always bought the carton booze for personal consumption and the glass bottles for “show” on the kitchen shelf. The cartons are cheaper and easier to compact or cut up for hiding and secretly trying to disposing of them in bulk. No clinking sounds coming from the garbage bag as you are smile and tell your wife “I’ll take out the garbage today dear.”
Oct 13th, 2011
Elphi
I don’t drink alcohol, but could that affect the taste?
Oct 13th, 2011
alex
glass is used because it it inert material which doesn’t pervert taste of beverage.
i would worry if paper/plastic material doesn’t interfere with alcohol taste,
though design is nice.
Oct 14th, 2011
Will
Is this more recyclable than glass?
Oct 14th, 2011
Pat Branch
It’s a cool idea. I think people may be subconsciously inclined to drink more out of a carton than a bottle because they’re typically drunk fairly quickly being milk or juice.
Oct 14th, 2011
Christy John
We already have liquor packaged in paper cans here in India. I don’t find it a problem. Moreover here I find it easy for disposal.
Oct 14th, 2011
Dominic
This is so awesome! Where can i buy?
Oct 14th, 2011
mari
Seems like it would be easier to carry in you have to buy a whole bunch
Oct 14th, 2011
Lilia Smiles
I agree with alex… i don’t drink but i think there is much less of a chance of glass changing the taste of the alcohol vs. paper/plastic. i think both types of packaging could be used but it’s almost impossible to completely revert to cartons.
Oct 14th, 2011
Tom
Since when do they need expiry dates?
Oct 14th, 2011
alan
I’m thinking that glass takes more energy to produce/recycle than paper
Oct 15th, 2011
PO
I hardly think people would buy Absolut Vodka in cartons for the same prise they pay for the glass bottle today. And for Absolut it would be brand suicide. It is the reckognizable glass bottle that is the brand, not the liquor itself.
Oct 24th, 2011
Julie
This messes with my head, milk is my hangover cure. If alcohol came out of the same shaped container… *shudder*
Oct 25th, 2011
Ronald Lewerissa
So what did the designer find out? Did consumers still buy it or not?
Sep 21st, 2016