To encourage people to take the stairs instead of the escalator, regular stairs at the Odenplan subway station in Stockholm were turned into piano keys.
Not surprisingly, after the piano stairs were installed, 66% more people than usual chose the stairs over the escalator. [The Fun Theory]
Megan
Brilliant idea and a great way to promote healthy lifestyle!
Oct 21st, 2009
hongye
Why do I not see video? My Life in China
Oct 21st, 2009
Paul Sample
just awesome! I love the fun theory hehe.
Oct 22nd, 2009
Moinid
Very cool campaign
Oct 22nd, 2009
John
It’s a cool campaign indeed. Though I do wonder where this is leading to. This is brought out by Volkswagen, isn’t it? I don’t see the connection, yet.
Nonetheless, great films of great ideas!
Oct 22nd, 2009
denis
really nice idea. it’s so easy to motivate people to walk…
Oct 22nd, 2009
Camparis
AWESOME
It’s so easy to make people moving!
Oct 22nd, 2009
Don
makes life fun!
Oct 22nd, 2009
Steffen
the next step is to increase the number of persons going by bike bike instead of using their car…
…but i don’t think that volkswagen is going to promote that one…
Oct 22nd, 2009
lano
It’s just about making stairs fun! So people chose the stairs instead of the escalator! I don’t think it’s more complicated than that. I don’t think its from Volkswagen or some kind of advertisment, just about making people exercise, if only a little!
Oct 22nd, 2009
mr. t
why don’t they just turn off the escalator?
Oct 22nd, 2009
Robyn Durst
mr t.: LOL!
Oct 22nd, 2009
Always Right
to MR.t: if they turn it off the escalator then what about the old ppl who cant walk up the stairs…
Oct 22nd, 2009
MochiPu
Nice!!!
Oct 22nd, 2009
Steffen
@lano:
Didn’t notice the font and the last screen?
–> “An initiative by volkswagen”…
Oct 23rd, 2009
MasBatosai
Its very goood…1
Oct 23rd, 2009
Mika
I think the correlation between Volkswagen and the commercial is that the vehicles by Volkswagen are supposed to be fun as well. After all, if the people who make the cars are fun, wouldn’t they want to drive something fun too?
If nothing else, it gets people talking. “Hey, did you see that commercial by Volkswagen? You gotta see it, here is the youtube link!” etc etc.
Oct 23rd, 2009
The Dude
Wait until an idiot like me comes along and trys to play something difficult and falls down the stairs and breaks his neck =D
Oct 23rd, 2009
bayilik
it is nice idea.Does it make noice when pushed it by foot?
Oct 24th, 2009
Julie
That’s AWESOME!
p.s haha at The Dude
Oct 24th, 2009
delere
Good one Mr T!
The only thing that still works when broken - escalators.
I like the idea. Hopefully someone doesn’t get so into it they fall down the stairs trying to play Bethoven’s Fifth!
Oct 24th, 2009
Karin Stewart
You just need to do what it takes to get results! AND seems like the stair climbers were having fun, too!
Oct 25th, 2009
:D
very creative…!…
Oct 25th, 2009
Reilly
Not original. The Science Museum of Minnesota has one that’s been there as long as the museum has been open
Oct 27th, 2009