Creative shopping bag in Malaysia turns a simple purchase into a walking demonstration of the benefits of PhotonLife slimming products.

PhotonLife shopping bag designed by BBDO features an image of a woman in a strapless black dress.

When the drawstring is pulled to close the bag, printed waistline cinches dramatically and creates the visual illusion of a slimmer figure.

Visual trickery ties directly into PhotonLife’s promise of slimming results.

“Before and After” built into the bag. Open = before. Pulled shut = after.

This shopping bag doesn’t just carry your products, it demonstrates them.

Interactive design generated buzz, boosted walk-in traffic, and even became a collector’s item, with many shoppers using the bag as a fashion accessory.

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