Nature inspired wooden kitchen utensils packaging looks like it is growing straight from the earth.

Denmark’s largest producer of wooden kitchen utensils wanted packaging that reflects their commitment to sustainability and natural materials.

Scanwood Packaging designed by Goodmorning Technology visually tells the story of nature and classic craftsmanship.

By integrating an earthy graphic of soil and roots at the base of each package, the utensils appear to grow organically from the ground.

Creative visual cue reinforces the brand’s message: “Designed in Denmark, Made by Nature.”

From soil to spoon: Scanwood packaging makes you feel the utensils sprouted from the ground.

Scanwood Packaging communicates across cultures and languages, giving consumers the experience of purchasing something sustainable.

Also check out: 15 Examples of Creative Packaging