Inspired by Mount Vesuvius, pizza box unfolds into functional eating tray and creates a dining ritual that feels elegant and intentional.

Vesuvio Pizza Packaging designed by Angelica Baini reimagines take-out pizza box design through the lens of Italian heritage.

Marbled red pattern, echoing both lava and tomato sauce, gives the brand an identity that feels handcrafted and tied to Naples volcanic landscape.

Handles integrated into the structure make the pizza box easy to transport.

The packaging design emphasizes sustainability through the use of wooden cutlery and minimal adhesives.

When opened, the box’s black interior creates strong contrast with the warm colors of the pizza, enhancing visual appeal.

Vesuvio Pizza packaging system transforms a simple cardboard pizza box into a full dining experience.

The fold-out structure shows thoughtful user-experience design, solving the common take-out problem of having nowhere clean to eat.

Also check out: Pizza Slice Packaging