Instead of wrapping butter in paper or foil, Smör presents it inside a porcelain form inspired by the very shape of butter itself.

Futuristic packaging for Smor Milk Butter designed by Nikos Kastanakis and Mousegraphics.

The name Smör, the Swedish word for “butter,” gives the design a sense of authenticity and simplicity.

Creative logo in which the initial “S” is transformed into a flowing graphic inspired by ridges left behind by a knife gliding across the surface of butter.

What makes the design particularly memorable is the literal interpretation of butter. The container imitates the product it protects.

The name, the logo, and the packaging all revolve around the simple beauty of Smor Milk Butter.

Also check out: Butter Plus Packaging