Informative packaging features die-cut openings shaped like a fish to show the salmon fillet inside the box.

Peetri Loheari Fish Packaging designed by KOOR cleverly communicates freshness, authenticity, and transparency.

The fish becomes part of the design to form a connection between packaging and contents.

Fish shaped cut-outs gradually reveal the color and texture of the salmon.

Peetri Loheari Fish Packaging creates a memorable shelf presence and helps customers to look at the product before purchase.

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