Creative promotion for The Simpsons Movie in Brazil transformed an ordinary escalator into a giant head of Homer Simpson who is eating pink donuts.

As riders go down, they are fed directly into Homer Simpson’s wide-open mouth, surrounded by oversized pink-frosted donuts.

Brilliant real world marketing does not just promote The Simpsons Movie and animated show, it immerses people in it.

Homer Simpson Escalator instantly grabs attention and invites photos.

Imagine explaining to your boss you are late because you got eaten by Homer Simpson Escalator. In Brazil, that is a valid excuse.

Positioned at the base of an escalator is a large 3D cutout of Homer’s head, mouth open in his classic donut-lusting expression.

The Simpsons Movie escalator turns your morning commute into a descent straight into Homer Simpson’s mouth.

Also check out: Clever and Creative Escalators