Creative uses of billboards in advertising campaigns by various companies.
Alien Billboard
A creepy billboard in Ann Arbor, MI. [link]
Formula Toothcare Billboard
Formula Toothcare “builds strong teeth.” [link]
Heineken Billboard
This outdoor campaign from Heineken is an example of how an innovative idea can have a huge impact in a traditional approach. [link]
Miele Vacuum Cleaner Billboard
Nice concept billboard from Miami Ad School. [link]
Adidas Billboard
IKEA Billboard
Decorate for the holidays. [link]
Zhangbei Fitness Billboard
Jumbo Muffins Billboard
This muffin crushing billboard won an “OBIE” award from the Advertising Educational Foundation (AEF). [link]
Mini Billboard
BMW Billboard
“From up here, I can see BMW of Bridgeport” [link]
Nestle Billboard
Creative billboard advertisement from Nestle. [link]
Alpen Gold Billboard
Kill Bill Billboard
Clever billboard promoting Kill Bill movie. [link]
Tide Billboards
To demonstrate the long-lasting whiteness of Tide detergent, billboards covered in cotton with self cleaning effect were placed on a really busy road. After a few weeks, they became more and more polluted and clean clothes were revealed.
Floralp Butter Billboard
Slingshot Billboard
“The Back Seat’s No Safer. Belt Up” [link]
Mars Billboard
Nike Billboard
Creative “transparent” billboard by Nike. [link]
Mercedes Billboard
Nitco Billboard
Wood finish tiles. [link]
Fitness Billboard
Time for Silberman’s Fitness Center. [link]
House Billboard
An inhabitable billboard concept by Front Architects. [link]
The Economist Billboard
A bulb goes off on this billboard, triggered by a motion sensor. [link]
BMW Billboard in Germany
Creative metal billboard promoting BMW cars. [link]
Sony PSP Billboards
Clever billboards for Sony PSP gaming console. [link]
Whiskey Billboard
Maker’s Mark Hand-crafted Kentucky Bourbon Whiskey. [link]
Wanted Billboard
Billboard promoting movie Wanted in Russia. [link]
Bubble Gum Billboard
BIC Razor Billboard
The billboard is blank except for a small logo, but without it the advertisement might be missed and it acts as a good backdrop for the giant razor and cut grass. [link]
Penline Tape Billboard
Very strong tape by Penline, Malaysia. [link]
Eskom Electricity Billboard
BMW Billboard in Russia
One of the biggest ads in Russia, located in the center of Moscow, it has a number of full sized cars sticked on to it. [link]
Woodland Shoes Billboard
Creative billboard that is hard to miss. [link]
Coops Paint Billboard
Paint drips off a three banner spread across the north side of the Atlas Building in downtown Columbus Ohio. [link]
PSP Billboard
Giant Sony PSP Billboard in SoHo. [link]
Formula 1 Billboard
Creative advertisement by Petrol Ofisi, one of Turkey’s biggest fuel companies, who is the main sponsor of the Turkish F1 Grand Prix. [link]
Cingular Billboard
“Hate Dropped Calls?” [link]
Carly
The billboard that you can live in is really nice…it is so unexpected, but makes good sense at the same time.
Jan 5th, 2009
julesandrebrown
WOW!!!
Jan 6th, 2009
Daniel Ted
Engaging. This is how advertising should be.
Jan 6th, 2009
Vincent Lejeune
Nice ! Some of them are amazing & well done !
Jan 6th, 2009
Catalin
Although it seems that sticking a car on a bilboard is the latest fad, it’s already been done one too many times.
Jan 6th, 2009
gary
Some very creative thinking here, great inspiration.
Meanwhile, us back in the real world with big ideas and small budgets…
Jan 6th, 2009
Daniel
How many times do you have to post these???
At least for next time, only post the new ones.
Jan 6th, 2009
CROWLEY
very very gooooood!!!!!!!
Jan 6th, 2009
Shust One
Great advertising, but the Sony PSP ones are only mockups. They aren’t even casting shadows.
Jan 6th, 2009
Todd
For some reason I don’t the mind the corporate propaganda as much when the ads are very creative and nicely done.
Jan 6th, 2009
jb
you all seemed to miss the point that Coop’s Paint is not a company, and the ad is for Nationwide Insurance…
Jan 6th, 2009
Beezy
awesome! thanks for sharing
Jan 6th, 2009
Takashi Kusuma
wow that’s awesome
Jan 6th, 2009
stu
whaaat, I’m surprised you guys don’t have this one in the article - it’s at the CityTV building in downtown Toronto.
http://www.flickr.com/photos/swisscan/440349621/
Jan 6th, 2009
Alec
How I wish I had that imagination, truely mind blowing.Made my day, thanks.
Jan 6th, 2009
Price Poorman
Ads like these are why sh!t is so expensive.
Jan 6th, 2009
Jeffrey Mosetic
Price you have a point but it puts bread and butter on more tan just a few peoples plate at night. However,I love the move from boring corporate towards creativity in our media driving society’s. It truly is brilliant.
Jan 6th, 2009
Scott
you want to capture people’s interest, make your ads interesting. instead of complaining that people aren’t viewing your ads, make ads they would want to view!
Jan 6th, 2009
Darren
You’re missing this great one, whose anti-theft message was revealed as people stole stuff off of it:
http://experiencethemessage.typepad.com/blog/2005/08/steal_this_bill.html
Jan 7th, 2009
Jackie
The “transparent” billboard by Nike, reminds me of the Roadrunner cartoons.
The Coyote thought he’d trick the Roadrunner by painting a fake road going somewhere, then the Roadrunner runs through it. The Coyote tries to follow, and “SMACK!” right into the wall.
It’d be funny seeing that happen with a runner and this billboard.
Jan 7th, 2009
Ariel
These are great! Thanks for collecting and posting these. :)
Jan 7th, 2009
Malte
the Floralp Butter Billboard was at the main station in zurich
Jan 7th, 2009
Kyle
I can’t believe these advertisers don’t have problems with the sign police! We have a sign ordinance gestapo where I live.
Jan 7th, 2009
Kristy
Great collection!
One of the recent campaigns in my area that I loved was the Shark Campaign for the Boston Museum of Science…
http://twoifbysee.blogspot.com/2008/07/shark-sighting-on-charles.html
Jan 7th, 2009
Always Changing Clothing
The paint one is awesome, it’s amazing what you can do with a little creativity, and maybe some skrill.
Jan 7th, 2009
asiulana
These are great =)
Really really good =P
Jan 7th, 2009
Ali Ghanaati
These are really funny & interesting ;)
Jan 8th, 2009
Skracanie linków
The billboards are so innovative and cunning that I just can’t belive it… Where are your brains Polish marketers?
Jan 8th, 2009
sue
those were pretty neat,and also cool
Jan 8th, 2009
Kurt
Price
The purpose of advertising is to LOWER the cost of selling. Effective outdoor (or any) ads reach more people than paying the salaries of enough sales people to physically get the word out to the public, which could only be paid for by raising the price of the product or service even higher.
Jan 8th, 2009
Tom Human
“The purpose of advertising is to LOWER the cost of selling.”
Nonsense. The purpose of advertising is to sell product.
The cost of advertising is part of the cost of selling. You might well argue that advertising is a more effect way to sell your product, but it still increases the total cost of the product, and thus increases its price.
The original poster is correct in saying that the consumer does pay for the advertising in the end.
Jan 9th, 2009
Kurt
Everything involved in the manufacture, packaging and distribution adds to the base cost of the product or service.
There’s alot of ways to sell product, word of mouth, door-to-door, live demos, etc.
An effective (and it must be effective, not just cute or creative) advertising message is a more economic way to reach the highest number of people for awareness. Therefore LOWERING the cost of selling…
Jan 9th, 2009
Chris Cavallucci
This is a great collection!
It would be really cool if we could:
* geotag these photos in a Flickr set
* identify the creative people did the work
Jan 9th, 2009
kannan
This is realy good advertisements which has got more powerful and creative…… i would like to say thanks in the future i could try to do some like which i saw
thanks budy….
Jan 13th, 2009
nelson
If cell phones distract drivers and cause accidents, what are the odds that drivers will be similarly dis-tracted reading and/or understanding these billboards?
Jan 13th, 2009
Andrew.T
Hey has anyone seen this one>>
http://www.youtube.com/watch?v=gAGG2JZWBts&feature=related
its of two guys playing soccer on a vertical billboard for adidas.
Jan 24th, 2009
Dave deBruyn
Fantastic, imaginative & unique. Love the concepts! My favorite has to be the miele one. Nice to see some work that pushes the boundaries a bit.
Feb 5th, 2009
Jack
Well it seems that good advertising has an audience, to bad most clients don’t understand that. No you don’t always have to have a big budget to pull off a great idea.
Feb 5th, 2009
Errol Miller
I hate to be the wet blanket, but do you suppose these very creative billboards are more or less distracting than cell phones? I assume most are placed next to busy roads.
Feb 6th, 2009
sebastiangavel
cool
Apr 10th, 2009
Hank-Dachbeschichtung
Really cool Ads! Thanks for sharing!
Apr 11th, 2009
asif
its amazing advertise really i impressed
Apr 15th, 2009
mafe
I love all of these, especially the Economist one. I love the simplicity of it and how well it carries the message across.
One thing though, the Coops paint one is fake and is actually part of an ad for Nationwide insurance…you can see the billboard on the right. They created the Coops Paint billboard just to carry out their message, that you never know when something like paint falling on your car is going to happen, so get Nationwide insurance.
http://adsoftheworld.com/media/ambient/nationwide_insurance_spilt_paint
Apr 21st, 2009
amanhem
i love all of them, and i saw one off them in Turkey-istanbul Formula 1 billboard
May 12th, 2009
lawrence adubofour
i’m really impress with most of the billboards. they really communicate as a well designed billboard should be. I will be glad if advertiser in my country start making creative billboards like this.
May 12th, 2009
jayant
gr8, innovative
May 27th, 2009
Michael
this good but don’t you consider the cost of production
May 27th, 2009
esseltyNate
Sweet blog. I never know what I am going to come across next. I think you should do more posting as you have some pretty intelligent stuff to say.
I’ll be watching you . :)
Jun 4th, 2009
GAURAV
MIND BLOWING
Jun 19th, 2009