Clever and Creative LEGO Advertising

Clever and Creative LEGO Advertising

Memorable and creative LEGO advertising campaigns from all over the world.

Builders of Tomorrow

Clever LEGO ad based on the iconic photograph by Charles Ebbets. [link]

Builders of Tomorrow

LEGO Airplane

LEGO Airplane

LEGO Building Ad

Cool outdoor ad in Chile made to match the panels of the building. [link]

LEGO Building Ad

LEGO Shipping Containers

Shipping containers decorated to look like giant LEGO bricks. [link]

LEGO Shipping Containers

LEGO Ship

LEGO Ship

LEGO Builder

Copywriter: Nicolás Soto I; Art Director: Javier Pizarro P. [link]

LEGO Builder

LEGO Train

“Build it” by Saatchi & Saatchi advertising agency from Singapore. [link]

LEGO Train

LEGO Making History

Creative ad campaign features historical events recreate in LEGO. [link]

LEGO Making History

LEGO Ali

LEGO Brandenburg

LEGO Dinosaur

LEGO Dinosaur

LEGO Dragon

“Unleash your LEGO” by McCann ad agency from Oslo, Norway. [link]

LEGO Dragon

LEGO Astronaut

Cool LEGO ad encourages imagination: “small toys, big stories”. [link]

LEGO Astronaut

LEGO Tank

LEGO Tank

LEGO Pavement Ad

LEGO Education Centre recently opened in Brisbane, Australia and to create awareness Publicis Mojo Brisbane took advantage of the safety bubble-mats found on steps and footpaths around the city. [link]

LEGO Pavement Ad

LEGO Crane in Chile

Construction cranes in Santiago, Chile were decorated with giant LEGO blocks during the weekends. [link]

LEGO Crane in Chile

Also check out: LEGO Anatomy, LEGO Bridge, and LEGO Street Art

  1. yasmin

    i like the Pavement Ad,looks common but unique

  2. Aseem

    Love the “Making history” series..

  3. Joas

    The “historical events recreate” that one is really creative! But will five years old get the point!! Nope!!!

  4. bdotcalm

    Awww! My kids grew up with Lego; it’s good to see Lego grow up too. My favorite is the simple creations with imaginative shadow and the huge lego hanging from the crane.

  5. Josh

    @Joas…

    Clearly the Ads are targeted to adults who will connect with them and buy Lego for their children…

  6. Tony

    @Joas: it doesn’t really matter if 5 year olds will get the message, because they do not have money to spend on Lego in the first place. Their parents will appreciate it though

  7. Kolin

    Yeah, the shadow ones are excellent.

    Imagination >>>> anything.

  8. Lowongan

    I like the building panels ads … very inspiring

  9. Reilly

    I love lego.

  10. Den

    Lego making history! Love it!
    So creative! Some are truly inspiring!

  11. ajayjshah

    I’ve seen most of these around the web in separate clever and creative advertising posts and so on. This is a great snapshot compilation of many of Lego’s wonderful advertising techniques. Great post.

  12. jiggajiggo

    Cool!!! :D

  13. moonseop

    This the one of the most gorgeous LEGO ads is missing, which got the Grand Prix at Cannes Ad Contest 2006.

    http://www.ibelieveinadv.com/2006/06/lego-cannes/

  14. Karin L.

    Pretty Cool! Leggo is a classic toy.

  15. BMC

    We really enjoyed analyzing this ad campaign for our Marketing and Advertising class. We found it interesting and we enjoyed the usage of a child’s imagination in your ad.

  16. lii

    what are the shadow ones about ??

  17. georgia stanford

    love the shadow ones.
    the pavement ones are awesome too!!!!!!!!!
    XD

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