Memorable and creative LEGO advertising campaigns from all over the world.
Builders of Tomorrow
Clever LEGO ad based on the iconic photograph by Charles Ebbets.
LEGO Airplane
LEGO Building Ad
Cool outdoor ad in Chile made to match the panels of the building.
LEGO Shipping Containers
Shipping containers decorated to look like giant LEGO bricks.
LEGO Ship
LEGO Builder
Copywriter: Nicolás Soto I; Art Director: Javier Pizarro P.
LEGO Train
“Build it” by Saatchi & Saatchi advertising agency from Singapore.
LEGO Making History
Creative ad campaign features historical events recreate in LEGO.
LEGO Dinosaur
LEGO Dragon
“Unleash your LEGO” by McCann ad agency from Oslo, Norway.
LEGO Astronaut
Cool LEGO ad encourages imagination: “small toys, big stories”.
LEGO Tank
LEGO Pavement Ad
LEGO Education Centre recently opened in Brisbane, Australia and to create awareness Publicis Mojo Brisbane took advantage of the safety bubble-mats found on steps and footpaths around the city.
LEGO Crane in Chile
Construction cranes in Santiago, Chile were decorated with giant LEGO blocks during the weekends.
Also check out: LEGO Anatomy, LEGO Bridge, and LEGO Street Art
yasmin
i like the Pavement Ad,looks common but unique
Feb 3rd, 2010
Aseem
Love the “Making history” series..
Feb 3rd, 2010
Joas
The “historical events recreate” that one is really creative! But will five years old get the point!! Nope!!!
Feb 4th, 2010
bdotcalm
Awww! My kids grew up with Lego; it’s good to see Lego grow up too. My favorite is the simple creations with imaginative shadow and the huge lego hanging from the crane.
Feb 4th, 2010
Josh
@Joas…
Clearly the Ads are targeted to adults who will connect with them and buy Lego for their children…
Feb 4th, 2010
Tony
@Joas: it doesn’t really matter if 5 year olds will get the message, because they do not have money to spend on Lego in the first place. Their parents will appreciate it though
Feb 4th, 2010
Kolin
Yeah, the shadow ones are excellent.
Imagination >>>> anything.
Feb 4th, 2010
Lowongan
I like the building panels ads … very inspiring
Feb 4th, 2010
Reilly
I love lego.
Feb 4th, 2010
Den
Lego making history! Love it!
So creative! Some are truly inspiring!
Feb 4th, 2010
ajayjshah
I’ve seen most of these around the web in separate clever and creative advertising posts and so on. This is a great snapshot compilation of many of Lego’s wonderful advertising techniques. Great post.
Feb 4th, 2010
jiggajiggo
Cool!!! :D
Feb 4th, 2010
moonseop
This the one of the most gorgeous LEGO ads is missing, which got the Grand Prix at Cannes Ad Contest 2006.
http://www.ibelieveinadv.com/2006/06/lego-cannes/
Feb 5th, 2010
Karin L.
Pretty Cool! Leggo is a classic toy.
Feb 5th, 2010
BMC
We really enjoyed analyzing this ad campaign for our Marketing and Advertising class. We found it interesting and we enjoyed the usage of a child’s imagination in your ad.
Mar 25th, 2010
lii
what are the shadow ones about ??
Nov 14th, 2010
georgia stanford
love the shadow ones.
the pavement ones are awesome too!!!!!!!!!
XD
Apr 27th, 2012