Creative fruit juice packaging designed in Japan features aluminum cans painted to look like fresh apples.

Surface treatment replicates the natural gradients, textures, and coloration of red and green apples to create instant association with freshness.

The Bite of the Fruits packaging by Kodai Kaneta and Daiwa Can Company.

Metal can does not merely contain apple juice, it becomes the apple itself.

Sustainability is implied through the choice of recyclable aluminum and the emphasis on “100% natural fruit juice”.

The Bite of the Apple packaging works well in retail environments. A row of apple-like cans is more eye-catching than a shelf of juice boxes.

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