Creative billboard in front of active factory chimneys transforms industrial emissions into the illusion of steam rising from a Nescafe coffee mug.

Instead of hiding industrial pollution, Nescafe Billboard reframes it and turns something negative into a metaphor for energy, warmth, and awakening.

Nescafe Powered by Steam Billboard in Egypt designed by Ziad Waleed.

Nescafe Steam Billboard does not add more clutter to the skyline, it edits what is already there by transforming an eyesore into a giant coffee mug.

Example of a site-specific billboard done right. Remove the factories and the idea collapses.

Dependency on location is exactly what makes Nescafe Powered by Steam Billboard memorable and impossible to ignore.

Also check out: 24 Clever and Creative Billboards