Useful Billboards

Useful Billboards

Creative and innovative billboards designed by Ogilvy & Mather for IBM also function as benches, ramps for people with luggage, and rain shelters.

Functional outdoor advertising promotes the IBM brand and adds useful street furniture to different cities all over the world.

Clever advertising with a purpose: Smart Ideas for Smarter Cities

Bench Billboard

Smart Ideas for Smarter Cities

Stairs Ramp Billboard

Functional Billboards

Rain Shelter Billboard

People For Smarter Cities

Also check out: Clever and Creative Billboard Advertising

  1. sgh

    cool sheet-metal job!

  2. Betty

    Well done!

  3. Gert

    And you just KNOW some busy body is going to yell at other people for using this stuff as it’s intended. Especially the ramp and bench.

  4. Michael

    Very good job IBM! Best billboards I have seen so far.

  5. cole

    That’s pretty brilliant

  6. Jimbo

    Love it. Could use them in parks too.

  7. Mark

    Very effective.

  8. Douglas

    The rain cover looks pretty useless. The others quite useful.

  9. megan


  10. mukesh

    promotion of business and society

  11. Chantelle

    RAD! I love the concept, but what if everyone did that? I wonder how much more cluttered our cities would be with ads and marketing. Does anyone thing it will become the next advertising trend?

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