Realistic sticker of a brick wall placed on the inside of a public toilet promotes Kellogg’s All-Bran breakfast cereal.

Commissioned as part of a marketing campaign by Leo Burnett, Kellogg’s Brick Wall targets health-conscious individuals in gyms.

Positioned adjacent to the door, is a clear and direct message: “DON’T FEEL TRAPPED IN THE TOILET.”

The statement connects the physical sensation of entrapment with the internal discomfort of constipation.

When the door closes and the “exit” becomes a brick wall, the message lands instantly without needing explanation.

By turning a routine toilet visit into unique experience, the campaign captures attention and reinforces All-Bran as a practical solution for digestive comfort.

People naturally talk about strange, unexpected experiences, especially ones that happen in such an intimate setting, so the campaign spreads organically.

By placing a hyper-realistic brick wall inside a toilet door, Kellogg’s makes people physically feel the metaphor of being “trapped”.

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