Creative earphones packaging looks like the head of a bright yellow, square shaped Minion character from the Despicable Me animated films.

Headphones box designed by Amparo M Conde holds a second flexible paper wrap that doubles as the Minion’s face.

Inner wrap cradles the earphones and features moveable eyes that appear to “close” when the earbuds are wrapped up inside.

It creates the illusion that Minion is peacefully listening to music or asleep.

When you remove the earphones, the Minion’s eyes “open,” transforming the object’s expression and subtly inviting use.

When the earphones are inside, the eyes appear closed, as if the Minion is blissfully lost in the music. An example of interactive packaging.

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