Promotional t-shirt packaged to look like an airplane with red wings, a tail, and the iconic Air Asia logo.

The body of the airplane is actually the t-shirt, neatly folded and packed into a clear rectangular box inspired by the shape of an aircraft.

Red wings made of cardboard double as a functional clothes hanger.

Air Asia T-Shirt Packaging by Prompt Design encapsulates the slogan: “Now Everyone Can Fly” into eye-catching product.

Cool example of how packaging can create added value and spark excitement across both the travel and fashion industries.

Air Asia T-Shirt Packaging so creative, you won’t want to throw it away…

Air Asia turned their slogan “Now everyone can fly” into a wearable product.

Want to stand out in the crowded merch game? Take notes from Air Asia and their flying t-shirt concept.

Also check out: 15 Examples of Creative Packaging