Ordinary fruit jam packaging transformed into a painter’s palette by turning toast into a canvas and jam into paint.

COLOREAT designed by Backbone reimagines traditional jam packaging as an interactive painting experience inspired by an artist’s palette.

Featuring five fruit jam jars in small servings, cool packaging encourages children to explore their creativity by using spoon as a paintbrush.

Combining playful functionality with thoughtful portion control, Color Eat Jam makes breakfast more engaging and imaginative.

Wooden palette holds five individual COLOREAT jam jars and creates an organized arrangement that invites interaction.

Color Eat takes inspiration from the familiar shape of a painter’s palette by replacing traditional paint with five jars of colorful jam.

Also check out: Fruit Jam Packaging