To raise awareness about the negative consequences of drinking and driving, Paraquad, the paraplegic and quadriplegic association of South Australia, added wheels to regular chairs in bars to make them look like wheelchairs.
Don’t drink and drive this festive season
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Chachu Clothing
Simple and Effective!
Nov 28th, 2008
ali
why this ideas never seen in turkey :(
Nov 29th, 2008
Bas - Istanbul Expat
Awesome guerrilla marketing idea!
Nov 29th, 2008
Hit it hard
Screw drinking. Smoke buds.
Nov 29th, 2008
drew
what a buzz kill.
Nov 29th, 2008
click
yeah it is so increadiable guerrilla marketing men. cool.
Nov 29th, 2008
ahmet
Fantastick! ahmet&333
Dec 11th, 2008
Barry McCann
As a wheelchair user im a little insulted that the “normals” would consider that life in a wheelchair is their biggest fear. Life goes on , wheelchair user or not. Id suggest the physical effect would be better. Erectile dysfunction, after a spinal injury,would frighten more men,I think .
Sep 5th, 2009