Stereotype by Daizi Zheng is a series of creative food packaging designed to encourage people to change their bad eating habits.
The project includes carrot sticks packaged like cigarettes, blueberries in a blister pack, and celery sticks in a french fry carton.
Can clever packaging design encourage people to rethink their relationship with healthy food and gain a balanced diet?
Also check out: 15 Examples of Creative Packaging
Stephanie Horn
It’s an interesting idea that would probably get people to think about their food choices, but I wouldn’t want to see this go mainstream. Just seems like it would be a bigger waste of plastic and paper.
My favorite is the celery packaging with the big “0% fat!”
Jan 17th, 2010
john
sweet stuff.
Jan 18th, 2010
Paul Sample
really creative.
Jan 18th, 2010
Tue Romanow
Very nice!!!..but..how do you unpack the blueberries without crushing them??
Jan 18th, 2010
ajayjshah
this post makes me hungry for carrots and celery sticks.
Jan 18th, 2010
angela
I love it esp the carrot sticks :D Another friendly alternative.
Jan 18th, 2010
Handy
creative ideas especially for kids i think it will be effective to encourage people to eat healthy food
i love blueberries looks amazing
Jan 18th, 2010
Peace
cool ideas
Jan 18th, 2010
itsbrandnew
great idea!!!! I wish this kind of stuff was promoted more!
Jan 18th, 2010
Simplicity??
I like the celery packaging quite a bit. But the other two packages… slick, but not good design. Blister-packing blueberries would be expensive, and make the fruit difficult to eat. (Also, the box is rather bland-looking.)
The cigarette carrots are funny, but what is the message that’s being conveyed… carrots are an alternative to cigarettes? I think this appeals to a limited market. (Also, this would be expensive to produce.)
These designs show creativity, but not much reality.
Jan 18th, 2010
Karin L.
UMMMM I don’t think so.
Jan 18th, 2010
shannon
agree with simplicity. I would buy celery in a fry box over the fries, and it would appeal to kids more presented that way.
But the blueberries makes no sense- wasted packaging, not clever, wouldn’t be inclined to eat them over a normal box of blueberries!
Jan 18th, 2010
carlos
I’ve been trying to light these darn carrot sticks for hours now. It’s just not working for me……
Jan 18th, 2010
kyle
i would love to see these applied in the fast food industry
Jan 19th, 2010
aziz
somehow when I saw “0% fat”, I read it “0% FUN” !
Jan 19th, 2010
tim
I think it is a great creative idea.
The only problem I have is the inefficient nature of the blueberries package. The cost per blueberry in packaging like that limits it to the utmost premium berries available.
Jan 21st, 2010
matt
Does anyone else see a potential problem in removing ripe blueberries from “push-through” foil packaging?
I’d prefer not to be eating blueberry puree…
clever idea though!
Jan 22nd, 2010
pt
Gosh! I love the way the inventors brain is wired! So clever! Now why didn’t I think of that?
Take care,
PT
Jan 30th, 2010
Kendra
Very clever ideas. Carrot stick kind of an odd shape, maybe more natural looking. Celery for sure. Blueberries, questionable. Those that are trying to eat healthy may also be trying to save the world of excessive packaging. Blister packs are excessive, unless of course you could come up with a green type package.
Jan 30th, 2010
Gil
Creative designs, but in my opinion a total waste of packaging for the blueberries. Also, I’m not sure how this “shock-packaging” approach would complement sale.
Feb 12th, 2010
Lora
I think it’s very fun and interesting
however, I do think it’s waste of packaging ~I think the message is rather confusing for different audience ~
the graphic design is not too good. there is still a lot of room to improve the look.
Feb 17th, 2010
Tori
Umm…
I don’t think the intention of this project was to come up with actual product packaging.
I may be wrong, but wasn’t she making a point about how marketing and design affect our food choices? This is an artistic statement, not a pitch to celery and blueberry farmers to actually package their products this way.
It isn’t a waste of packaging because the message is that we shouldn’t be reaching for packaged foods, but foods in their natural form instead (thereby avoiding packaging all together.)
May 27th, 2010
Jooj
ok! that’s really creative and cleaver!
Jun 6th, 2010
Edd
very distasteful and irresponsible!!! obviously none of these supposed creatives have children. What message are they trying to make here…. OK children, if you find a cigarette it’s ok to eat it and if your find tablets eat them!
Oct 19th, 2010