At a grocery store checkout, shoppers witnessed a sweet surprise: a cleverly staged caramel physics demo starring a Milky Way bar.

Milky Way bar sticker was split in half, with “Milky” end fixed to the metal frame while the “Way” half attached to the moving conveyor belt.

As the conveyor belt activates, the caramel inside Milky Way bar stretches and creates a golden tether of gooey delight.

The caramel is stretched impressively far without snapping, perfectly showcasing the Milky Way bar’s signature texture.

Whimsical moment designed by BBDO delighted customers and turned an ordinary checkout line into a live-action candy commercial.

Milky Way caramel defies the laws of physics at grocery store checkout lane.

Milky Way caramel stretches as the conveyor belt moves, emphasizing its gooey texture without a single word. It shows instead of tells.

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