Creative swimwear packaging designed to resemble a sun-kissed female torso is a cardboard box that is wearing a bikini top.

Bright pink bikini string is tied around the box, requiring customers to “untie” the packaging to reveal the swimwear inside.

Bikini Packaging designed by Han Ming Toh for Buttcheeks, a boutique specializing in tan-through swimwear.

Clever packaging communicates the brand’s focus on eliminating tan lines.

Buttcheeks Swimwear Packaging is unforgettable. Interactive element adds a sense of anticipation, making the product feel like a personalized gift.

Buttcheeks Swimwear box is shaped like a tanned torso with a real bikini tie. Untie it to open the packaging, and you are instantly in a fun summer mood.

Also check out: 15 Examples of Creative Packaging