Cute owl characters on cans function like mascots for each iced coffee drink.

Owl Iced Coffee packaging designed by Backbone Branding for the Royal Armenia “Boo” brand.

Character-driven approach strengthens the emotional connection between the Boo brand and consumers.

The owls feel familiar and approachable, turning iced coffee packaging into something memorable beyond the drink itself.

Boo Iced Coffee design centers on a series of personified owl characters, each representing a specific coffee variety.

Phrase “Let’s boo it” adds a fun tone to the design. Lighthearted call to action strengthens the brand’s personality without overwhelming the packaging.

The espresso variant features an alert owl with wide-open eyes and a formal tie to emphasize the bold intensity of the coffee.

Cappuccino owl, distinguished by a bow, reflects a smooth flavor profile, while the latte owl wears sunglasses to convey a cool character.

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