Innovative shopping bag rolls-up into a stick when not in use and helps reduce plastic waste that harms our planet.

Reusable grocery bag designed by Nendo for Lawson convenience stores is compact and practical. Suitable for carrying in a pocket or another bag.

When in use, shopping bag unfolds instantly with a gentle tug on the ring.

Cylindrical case then transforms into the bag’s handle, offering a grip that is comfortable to hold.

After use, the bag can be swiftly and neatly re-stowed by simply turning the dial located on the side of the case.

When stored, Roll-Up Bag takes the form of a cylindrical stick that fits easily into a pocket or handbag, far more compact than a typical reusable tote.

Attached to the Roll-Up Bag is a small pull-ring, an almost invisible detail that becomes the key to its entire function.

Inspired by shopping habits of convenience store customers, who make quick stops to purchase only a few items rather than a full load of groceries.

At the heart of the design is a stick-shaped case, which not only stores the cloth bag but also doubles as its grip.

The bag can be deployed instantly by pulling the attached ring with one finger, allowing for effortless access.

Once opened, the case transforms into a comfortable handle, preventing the discomfort often caused by thin fabric straps.

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