Did you know that many famous companies have objects and symbols hidden inside their logos? This post showcases cool logo designs that cleverly use negative space to convey subliminal messages.
Via Rail Logo
Canadian rail service features train tracks in the middle of their logo. [link]
LG Logo
Some people believe that Pac-Man is hidden inside the LG logo :) [link]
Hanuet Wine Logo
Elegant logo by Euan MacKenzie features two wine glasses. [link]
Families Logo
This timeless logo was designed by Herb Lubalin back in 1980. [link]
Goodwill Logo
Goodwill’s logo is a stylized letter “g” that doubles as a smiling face. [link]
Portrait Photos Logo
Creative logo for portrait photography studio by Atakan Seçkin. [link]
Bison Logo
Clever logo designed for a rock band from Vancouver, Canada. [link]
Summit Logo
Cool symmetrical logo designed for a rock climbing clothing brand. [link]
City Direct Logo
Brilliant logo designed by Mike Erickson for an airline company. [link]
Formula 1 Logo
Negative space in the middle creates the shape of the number one. [link]
Carrefour Logo
The name of the company means crossroads in French. The logo features the letter “C” between two arrows that point in different directions. [link]
Toblerone Logo
The image of a bear is hidden in the Matterhorn mountain symbolizing the town where the first Toblerone chocolate bar was created. [link]
Big Ten Logo
United States’ oldest Division I college athletic conference expended to 11 teams and their logo was modified to reflect the change. [link]
NBC Logo
One of the world’s most popular logos features a peacock looking to the right to show that the company is looking forward, not back. [link]
Eight Logo
Creative logo designed from different parts of the number eight. [link]
Modern Nerd Logo
Boudewijn Vermolen incorporated the word “nerd” inside “modern”. [link]
ED Logo
Cool logo designed by Gianni Bortolotti for Italian electric company. [link]
Giraffe Logo
Memorable logo designed by Lemika for Giraffe design studio. [link]
Amazon Logo
Logo features an arrow shaped smile that represents customer satisfaction and reflects Amazon’s goal to sell every product from A to Z. [link]
Sun Microsystems Logo
Popular logo designed by Vaughan Pratt features four interleaved copies of the word sun and can be read from any direction. [link]
E2 Logo
Creative logo designed by Judd Madden for E2 Consulting. [link]
Mammoth Mountain Logo
Brilliant logo designed for a ski resort represents a mammoth, a mountain, and even a ski trail. [link]
Raven Logo
Creative logo designed for a Dutch financial advice company. [link]
FedEx Logo
Negative space between the letters “E” and “X” creates an arrow. [link]
Hundreds of talented designers from over 100 countries are waiting to create your company logo design. Start a logo contest at LogoMyWay.
Bill
Never noticed the fedex arrow before…
Jun 9th, 2010
Megan
The Pac-Man one is genius :) LOL
Jun 9th, 2010
aditia
yeah the Pacman is the creative one, first time I know this
Jun 9th, 2010
Todd Wallace
I’ve always loved the Families logo.
Jun 9th, 2010
Régis
The Carrefour logo also seens like a alien when you rotate it 90° to the right. In the red and blue logo (the most used here in Brazil)is easier to see, but it’s there and has a funny hat! ;)
Jun 10th, 2010
GustaveCo
I think the ED logo is really smart.
Bison is amazing also.
Jun 10th, 2010
Tori
I think the LG to PacMan is a bit of a stretch. But, overall, nice collection!
Jun 10th, 2010
Ron
Do not get the NBC one at all :S
Jun 10th, 2010
Agarigi
where is the bear in the toblerone logo? i cannot see it.. is it only me or..
Jun 10th, 2010
lol
i really like the pac man one
Jun 10th, 2010
Jani
Awesome. I did not know that “Arrow” thing on the “Fedex” logo.
Thanks for sharing :)
Jun 10th, 2010
Lachie
They missed this! Its canterbury clothing company from new zealand. Kiwis are hidden in the c’s. Through this logo the kiwi appears on many international rugby jerseys! http://www.purple5.biz/images/sportandleisure/canterbury.png
Jun 10th, 2010
Pri
Superb stuff.. Imagine the creativity involved.. Kudoss
Jun 10th, 2010
Art of Concept
Really great collection! uch creativity! I must say I’m one of those that never noticed the arrow in the Fedex logo!
Jun 10th, 2010
Cliff
Definitely the Italian ED logo.
Possibly the simplest and yet most impactful.
Thanks for posting
Jun 10th, 2010
cchana
the one for carrefour really impressed me! shown it to loads of friends and family and no one ever knew! i don’t know if that’s good or bad design! :S
Jun 10th, 2010
simon
that’s genius
Jun 10th, 2010
Toasty O's
I have never noticed the G in the goodwill logo before, I always saw the face.
Jun 10th, 2010
Ken
The Round Table Pizza logo is some flags or banners that spell FUN
Jun 10th, 2010
Kirvi Inci
Agarigi : I don’t see it either.
Wait! I found a better picture of the Bear:
http://www.moillusions.com/2007/03/hidden-bear-in-toblerone-chocolate.html
If you look really close you can see a bear standing on it’s haunches.
Jun 10th, 2010
AAAAAAAAA
I don’t understand the NBC one, but ok lol.
Jun 10th, 2010
Karin L.
Quite Creative Design!!!
Jun 10th, 2010
Betty
There are brilliant and I’d never notice the FED EX arrow either but somehow, I think it registered on a subliminal level. Effective!
Jun 10th, 2010
Karen
the FedEx one its the most brilliant i think. some one pointed that out to me before, i was super suprised.
Jun 10th, 2010
Sharyn
They were brilliant! It took a while for me to see some, particularly the bear in the Toblerone and the Raven logo.
Jun 11th, 2010
Levente
Nice ones!
I also like the Orange County Choppers’ logo, you should check it
http://www.orangecountychoppers.com/
(OCC with a hidden chopper.)
Jun 11th, 2010
Ben
Wow! That’s really cool!
When I think I see some of these logos every days and never realized that, I feel so stupid !!!!
Jun 12th, 2010
Moo
Great post! Did not realize the amazon, nbc, goodwill, or toblerone special effects even though i see those logos every day. I knew about the Fedex. And I don’t think the Lg to pacman is a stretch at all. It actually looks so obvious now.
Jun 13th, 2010
sunil sahoo
wow beautiful..
Jun 13th, 2010
Raads
some pepole fail to realise that the lg logo is supposed to be a face :D
Jun 13th, 2010
Steven
isnt de D in the feDEx logo fat at the bottom?
Jun 14th, 2010
Rit
Vote for RAVEN logo :)
Jun 14th, 2010
Diego
very cool logos!
Jun 14th, 2010
passion
good!!
Jun 15th, 2010
dollydigital
Good ol’ Fed Ex logo. I bore everyone I know saying ‘can you see the arrow, can you arrow!?’
Crackin’ list!
Jun 16th, 2010
Ana
The FedEx logo also has a spoon in the word “Fed” It’s between letters E and D.
Jun 18th, 2010
Garrett
The balance of pulling off an effective logo that communicates the desired message, with a hidden image is an impressive feat. It sort of gives them a one two punch. 1) When you notice that it is an attractive logo and then 2) when you realize the length of care its creator exhibited to hide an image inside fairly uncomplicated graphics.
Jun 18th, 2010
Raads
@ Steven well ds are generally ‘fatter’ at the bottom than they are at the top :D in the english alphabet of course. the Bison one is perfect!!!!
Jun 29th, 2010
Jim
Will be interested to see how Big 10 reflects addition of Nebraska. Guess they have about a year to work on it.
Jul 1st, 2010
yellowww
I like E2. Nice stuff!
Jul 22nd, 2010
Julian
Carrefour is my favorite. Not just it’s a “C” and two arrows, it’s also a Fish! carrefour is a hypermart, modern marketplace. The fish is rellevant.
Aug 9th, 2010
Becca
NBC has a peacock because it was the first station to air in color, not because the peacock is looking forward.
And these are ballin’. :)
Sep 2nd, 2010