Eco-friendly can designed by Ryan Harc for Coca-Cola will reduce the cost of recycling and eliminate pollution caused by the coloring process.
Colorless Coca-Cola Can features iconic logo pressed into the can itself.
Also check out: Coca-Cola Sharing Can and Coca-Cola Square
Michele
These are great! I love the simplicity.
Jul 8th, 2014
Saadieq
That looks really cool. Almost makes me want to start drinking Coke.
Jul 8th, 2014
Swiper Fox
Now I can use this as an alcohol stove. :-D
Jul 8th, 2014
Thunder
I don’t see Coca Cola use this on a large scale (if any at all…). Removing the red and white colours makes them much less recognizable. I just don’t see or feel ‘Coca Cola’ when I look at these cans.
Jul 8th, 2014
dariocalone
Are we sure that pressed logo is cheaper than coulored labels? I’m not so sure
Jul 8th, 2014
Dave
@Thunder, I agree, Coke Cola or any major brand will be unlikely to give up their iconic branding (i.e. color schemes, label designs, etc…). Additionally, certain information is required to be printed on the product such as ingredients. The low contrast in light and shadow would make it difficult for consumers with poor vision (though, the blind would benefit from the textured labels). Another marketing hurdle this can would have to face is the promotional tie-ins brands like this often do.
All said though, the cans do look nice.
Jul 8th, 2014
Drinkwater
Green washing. Meanwhile, the energy required to produce the aluminium can itself is massive. Aluminium is basically congealed electricity.
Jul 8th, 2014
Kathy
These look really refreshing, and when the condensation starts dripping down the sides, it will be especially ‘clean’ looking. Very nice!
Jul 8th, 2014
Gert
Another thing to consider is they STILL have to print the nutritional content info on the can as well as which processing plant it came from etc. Very artsy but I’m with Thunder, I don’t see them adopting this except for a promotional one time thing.
Jul 8th, 2014
Gert
Oe other thing, the person who designed this doesn’t realize from a manufacturing standpoint this calls for a complete retooling of the can making process. An expensive one at that.
Jul 8th, 2014
shadow
@Thunder
well you’ll definitely be able to feel “Coca-Cola” when holding them! xD
Jul 8th, 2014
JSintheStates
Great design! Reducing pollution? Yeah, right!
Jul 8th, 2014
Amy
The color silver is silver. Not “colorless”.
Jul 8th, 2014
Mark
I’d buy it just for the look. Very cool.
Jul 11th, 2014