Informative meat packaging features die-cut windows that show the shape of the animal the food came from.

Each piece of meat is wrapped in kraft paperboard with a cutout silhouette of the animal it comes from.

Pig for pork ribs, chicken for drumsticks, and cow for ribeye steak.

Butcher’s Meat Packaging designed by Kei Meguro makes people think before they cook. Instead of hiding the origin, it reveals it.

Each silhouette is a window to the actual cut inside, reminding consumers what they are eating and where it comes from.

Design that communicates without words: Butcher’s Meat Packaging replaces photos with animal shapes cut right into the cardboard.

Also check out: Ground Meat Sculptures