Fire Happens Fast

Fire Happens Fast

Series of realistic fire illusion billboards attached to the sides of buildings in Toronto, Canada reminds people to never leave cooking unattended.

“Fire Happens Fast” creative educational campaign by Publicis Canada and the City of Toronto demonstrates real dangers of unattended cooking.

Buildings appear to be set on fire by flame coming from a pot on a stovetop.

Never Leave Cooking Unattended

Toronto Fire Billboard

Fire Happens Fast Toronto

Building on Fire Billboard

Fire Billboard

Also check out: Creative Advertising on Buildings

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